How to Create a Feedback Form that Actually Works

A well-designed feedback form will help you gather valuable insight from customers about how to improve your product or service. Good feedback forms should be concise and to the point, but allow customers to respond in open-ended ways that give them an opportunity to express their opinions.

Also, ensure that required fields are clearly marked and prioritise the most relevant questions. This will allow you to get valuable feedback and help you optimize your product or service for customer satisfaction.

How to Create a Feedback Form That Works

Are you tired of useless feedback forms? You know the ones that give you a generic response like “Great job!” but no details? Don’t worry, we’ve been there. We decided to compile a guide to help you create a form for customer feedback that produces results.

1. Define the Purpose

This feedback form collects valuable information from customers, stakeholders and other parties. This will allow you to better understand your customers’ experiences with your products and services. It will help you understand if they would recommend your product to others and if there are any areas that could be improved.

The feedback form can also provide valuable insights into user interactions with our website and other digital properties. It can be used strategically to identify trouble spots and understand user behavior.

You want to create a positive experience for all involved. You can measure customer engagement and track progress towards predetermined goals by carefully considering the questions you ask.

2. Keep it short and sweet

Nobody likes to read a lengthy list of questions when it comes time to fill out feedback forms. While it is crucial to collect meaningful data from participants, a survey without the right approach can quickly go wrong. It’s crucial to keep your survey short and easy.

Ask as few questions possible, but still cover important topics. You can use multiple-choice and rating scales to ask efficient questions. It shouldn’t take you more than five minutes to complete. This will help you get a quick response and save time.

3. Ask Specific Questions

Ask clear, direct questions to get the best answers when creating feedback forms. Your questions should be focused on the form’s purpose and narrowly focused. Avoid yes/no questions, as they limit the number of answers that you can receive.

Instead, ask open-ended questions such as “On a scale of 1-10, would you recommend our product?” or “What do we consider to be the best benefit of our service?”

Keep the question-wording clear and simple so that respondents can understand what you are asking. This will increase response rates as people will feel that their input is being taken seriously and will make a difference.

4. It’s visually appealing and easy to navigate

A well-designed feedback form will increase user engagement. The feedback form should be visually appealing to encourage users to complete it. The design should be consistent across all pages. It should also be easy to navigate, with sections clearly labeled and different colors.

It should be easy to read, and the font style should include intuitive placements of elements such as checkboxes that allow users to give feedback. While aesthetics are important, it is equally important that the form can be scrolled easily on mobile and desktop devices.

5. Use online templates

Online templates are a great way to fill in the gaps. You can quickly give quality feedback to customers by using a pre-made feedback form template.

The templates are easy to understand and ensure that key elements are correctly captured every time. You can also track changes and keep track of any important decisions made by using the online feedback form template.

This method of creating feedback saves time and money. It is also a great way to create reports and improve your organization’s performance.

6. Follow up with Respondents

It is important to follow up immediately with respondents after they have submitted their feedback. You can send simple thank-you emails, or ask them to complete short surveys asking how satisfied they were with the feedback process.

For further insights and information, it is worth following up with respondents via email or other media. Follow-ups are a great way to build positive customer relationships. They also give your business detailed information that can help you improve your products or services.


A well-designed feedback form can help you improve your product or services. Follow these tips to maximize your chances of success. Make the feedback form short and simple, ask specific questions, make it visually appealing, follow up with respondents once they have submitted their feedback. It doesn’t take much to create a feedback form. Just follow these steps and you’ll be on the way to making sure that customers’ voices are heard.

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